The peak of online gentrification entertainment.

I know the title makes this article sound sarky from the get-go, but I am being entirely earnest when I talk about this YouTube channel I’ve been rinsing recently.

The channel’s called “My Analog Journal” which sounds like a VICE confessional from a 80’s dating-tape sex addict.

The premise has probably been done before, with channel uploading mixes of international records and the seemingly mythical scenes that created them.

For example one of the videos I’ve putting on repeatedly is entitled “Rare Records from USSR”. Where a man in a cool dad short sleeves mixes a whole load of soviet disco tunes, that sway like warm banny venik, freshly steamed and thrashing.

I recommend this channel of white early 30-somethings whilst also reminding you of the recent victory over the toxic corporate octopus that milking the culture of London for all it’s worth.

What I’m referring to is the brave and dynamic activism of the “Save Nour Cash and Carry” campaign from their non-local landlord and serpent Taylor McWilliams.

Art for the campaign from Zita Holbourne @ http://www.zitaholbourne.com

I bring this up because most of the men on this channel look like Mr. McWilliams. Photographed here in an American Indian headdress:

This man does sometimes come across as a Sacha Baron-Cohen character making fun of gentrification.

Of course, the two groups are very different, with the YouTube channel featuring a group of DJs doing their job, whilst the other seems to use the appropriation of a culture they’re actively seeking to destroy as a slimy veneer for an early mid-life crisis.

Plus I’m pretty sure most DJs would straight-up condemn the actions of this particular person, making him a disgrace to that community as well.

But let’s say for the sake of argument that McWilliams and the guys on Analog Journal are directly comparable. Why is one not a massive insult to every musical culture they touch, and not the other?

After all McWilliams is an accomplished DJ himself, toting his own label which recently released a track entitled “Bruvva” which is a:

nod to South London’s Jamaican, Rastafarian and Reggae heritage in its encounter with electronic music: Jungle and their MCs

Now if you are dense enough to advertise yourself as giving unneeded (from you at least) kudos to Jamaican culture whilst trying to shut down a much-beloved cornerstone of the greater Caribbean community, then you probably aren’t worth comparison to Analog Journal.

This was the place McWilliams was trying to wreck to make way for another soulless “modern urban development”

After all, I think what Analog Journal is doing is respectful and engaging. They aren’t trying to make a scene about how exotic and spiritual all the international records are, they’re just making mixes and displaying perhaps still unknown talent. You know… actually giving “a nod” to these cultures.

I’m not going to linger on the unpleasantness of what Mr. McWilliams represents as gentrification makes it harder and harder for minority communities to exist; mostly because as a white middle class person who’s moved to this city, I’m part of the problem.

Besides, the movement prevailed and Nour has its tenancy indefinitely.

So there is hope after all, and the buzzing silence of life doesn’t just eventually turn into expensive flats and all-white-DJ dub nights.

Saying that, go and listen to Analog Journal; it’s like chill-beats-to-study/relax-to for freelance drama teachers.

You can read all about the victory for the Nour Cash and Carry in this press release published on the Brixton buzz website.

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